Prodapt website

Prodapt is a software services firm from Chennai, India. It writes, runs and maintains the software systems telcos need to function. It also automates and digitizes their processes. Itu Chaudhuri Design was approached to help them enter this better league through a rebranding exercise and website design. The new website would be the vehicle to express this new personality.

Prodapt’s writing about its services was heavy on technical detail and jargon. It primarily addressed industry insiders. We rationalized their service architecture and renamed their core services. We then wrote descriptions that spoke of business benefits rather than on-ground mechanics.

 A new microsite speaks to candidates in an authentic and transparent way about life inside Prodapt, growth opportunities and benefits. It celebrates the value Prodaptians bring to the real world with their work. The visual language of the corporate site was carried forward with a different colour treatment. Green gives a fresher, lighter feeling to a platform designed for a predominantly young audience. 

Project: Prodapt Website Design
Client: Prodapt
Design consultancy firm: Itu Chaudhuri Design
Partner-in-charge creative director: Itu Chaudhuri
Creative director: Lisa Rath
Brand concept: Itu Chaudhuri
Design concept and development: Ritu Kumari, Ashok Dey
Tech Lead: Vikrant Gupta
Developer: Alok  Joshi, Shivani Verma
Writer: Itu Chaudhuri, Akhoury Abhishek
Project duration 5 months