Project 39A

Equal Justice
Equal Opportunity

Brand Identity Design for Project 39A,  an organization by National Law University,
New Delhi under Struckby

Project 39A is inspired by Article 39-A of the Indian Constitution, a provision that furthers the intertwined values of equal justice and equal opportunity by removing economic and social barriers.  Using empirical research to re-examine practices and policies in the criminal justice system,

Project 39A aims to trigger new conversations on legal aid, torture, DNA forensics, mental health in prisons, and the death penalty. The logo done by Struckby illustrates chaos to order where the bands become parallel as they go through the letter A forming an equal sign.

Design Agency: Struckby
Creative Direction: Sanchit Sawaria and Prateek Upreti
Design: Ritu Kumari

www.project39a.com