Guiding Tech

Brand & Sonic Identity for Guiding Tech, publishes in-depth consumer tech content such as explainers, buying guides and product analysis, with over half a million Youtube subscribers
The new brand takes visual cues from tactile hand gestures and expresses it through the abbreviation GT as vibrant strokes that turn into icons, letters and images. The gesture inspired visuals cover all the facets of social media, supported by a unique soundscape and motion graphics for the video content.

Design Agency: Struckby
Creative Direction & Lead Design: Sanchit Sawaria and Prateek Upreti
Designer: Ritu Kumari