Visual merchandising for Imagined in India – Bira 91

'Imagined in India' is a campaign by Bira 91 which celebrates creativity, and flavors, proudly brewed and imagined in India. Bira featured four artists to designing the beer packaging.

My role in this project was to take this imagination forward to print and media, to do visual merchandising for this brand.

Project: Imagined in India
Client: Bira 91 
Featured Artist:
Ranganath Krishnamani X Bollywood IPA
Prince Lunawara x Mango Lassi
Osheen Siva X Kokum Sour Beer
Muhammed Sajid X Brown Ale

Visual Merchandise and Motion Graphics Designer: Ritu Kumari

Project Manager (From Bira): Apoorva Sharma